New shopping portal launched
CNI Holdings Bhd launched its new shopping portal myCNI recently featuring a convergence of online shopping, cash-based loyalty reward scheme, business ownership and online services for CNI distributors.
Located at www.mycni.com.my, its statement said myCNI would target smart consumers who wished to shop and earn at the same time, and at aspiring entrepreneurs who wished to start their own online businesses with low investment costs.
Currently, this portal will only accept online transactions from CNI distributors in Malaysia.
myCNI offers a broad spectrum of products comprising the full range of CNI products, and selected non-CNI products and services parked under the Shoppers' Catalogue such as insurance, telecommunications, electrical and electronics, information technology, health and beauty technology, home and kitchen appliances, fashion and accessories, and toys and gadgets.
The price for the myCNI products start from as low as under RM5 to over RM2,000.
Stressing on the concept of "shop and earn", myCNI rewards its shoppers with cash rewards not only for their own purchases but even that of their friends'.
Shoppers can make their order and payment online or at any of CNI's 60 distribution centres and selected sales points across Malaysia.
Various modes of payment are available but online banking facilities will only be launched later.
To promote the portal, CNI will be embarking on an aggressive marketing campaign involving activities such as road shows, direct mail, contests and product promotions, as well as the use of below-the-line and above-the-line advertising and promotions.
Distributors will also be given IT training to familiarise themselves with the online shopping features.
Jul 1, 2007
