News Bags Make for Fashionable Grocery Shoppers

Last Update: Jun 24, 2007 2:28 PM Posted By: Brittnee Lahera The new hottest fashion accessory is now selling at some grocery stores. It's a handbag that took the UK by storm and is quickly becoming the must-have fashion accessory in Hollywood. The bag with a message went on sale for the first time ever in the US to huge crowds and long lines. From rainy New York City to sunny Los Angeles, hundreds of earth-friendly fashionistas lined up for hours hoping to get their hands on the UK's hottest fashion accessory. What is it? First, we have to show you what it's not. This canvas bag, sold out in Europe. It's now on sale in limited quantities for the first time ever in the US. The handbags were created by British designer Anya Hindmarch who teamed up with a non-profit "Green" organization to encourage people to say no to plastic bags. Each year, up to one trillion plastic bags are used worldwide. Designer Anya Hindmarch said "it's about trying to reduce the number, to recycle and re-use... that's the important thing." Shopper Josh Demple said "it's time we get rid of the plastic bag. We really have no use for it anymore.. it's just causing more damage than good." One of the things that makes the bag even more attractive is the price. at $15 it's a steal compared to Anya's other handbags which cost hundreds of dollars. Some have criticized the designer for not using organic or recycled materials but Hindmarch says it's the message that counts and Hollywood A-listers seem to agree. Anya Hindmarch said "they know that if they wear them it does draw attention to it so they've been very supportive in that way so it's been kind of heartwarming actually." And these stylish shoppers are also hoping this canvas tote will keep them from answering that typical grocery store question paper or plastic? The limited-edition US bags are white with blue letters and only 10,000 went on sale in the US and Canada today at the Hindmarch boutiques, Fred Segal and Ron Herman stores. Another 20,000 will be available in July at Whole Foods markets on the East Coast.